When most ecommerce brands think about where to hold inventory, they think Los Angeles or Chicago. Maybe Dallas. Salt Lake City rarely comes up in that first conversation. And that’s
Most ecommerce brands spend months trying to get their product in front of the right people. Then a TikTok video hits. Not because of a big ad budget or a
There’s a number most ecommerce brands don’t know about their own operation, and it’s one of the most important ones. Not revenue, not conversion rate, not average order value. Order
Most Shopify brands start fulfillment the same way. They pack orders at home, drive to the post office, and feel good about keeping a close eye on every package that
For years, Amazon FBA had a quiet safety net built into it. If a shipment showed up at a fulfillment center missing a barcode, or with a loose item that
Think of shipping like pizza delivery. If the pizzeria is across town, your order arrives cold and late, and you pay a delivery fee that reflects every mile traveled. But
