Think of shipping like pizza delivery. If the pizzeria is across town, your order arrives cold and late, and you pay a delivery fee that reflects every mile traveled. But if there’s a location two blocks away, it shows up hot, fast, and cheaper. Ecommerce fulfillment works the same way. The closer your inventory is to your customer, the faster it arrives, the less it costs to ship, and the happier your customer is when they open the box.
Most brands don’t think about warehouse location strategically until they’re already deep into fulfillment problems. Shipping costs are eating margins. Customers on the West Coast are complaining about four-day delivery windows when East Coast customers get two-day. Returns are taking forever to process. The solution to all of these problems is often the same: inventory positioned closer to where customers actually are.
That’s the core of what Selery Fulfillment has built. A distributed warehouse network that covers the U.S. from coast to coast and reaches into international markets, designed to put your products close to your customers no matter where they are. Here’s a look at every location and what it means for your brand.
How Distributed Fulfillment Actually Works
Before getting into specific locations, it’s worth understanding the mechanics. When you work with a single-warehouse fulfillment center, every order ships from that one point regardless of where the customer lives. A brand based in Dallas shipping to a customer in Seattle is paying for a cross-country trip on every single order. Multiply that by thousands of orders a month and you’ve built a structural shipping cost disadvantage into your business.
Distributed fulfillment splits your inventory across multiple warehouses. Selery’s system automatically routes each order to the warehouse closest to the customer. A Seattle customer’s order ships from Salt Lake City or Los Angeles. A Boston customer ships from Charlotte or Chicago. The result is shorter transit zones, lower carrier costs, and delivery speeds that actually compete with what customers have come to expect from major retailers.
Selery manages the full picture through one dashboard. Your inventory levels, order status, and shipping routes across all locations are visible in real time. You’re not juggling spreadsheets across six different warehouse portals. It’s one view of the whole operation.
See all of Selery’s fulfillment locations
Selery’s U.S. Fulfillment Locations
Texas: Dallas and the Central U.S. Advantage
Selery was founded in Carrollton, TX and headquarters are still here. The DFW Metroplex sits close to the geographic center of the continental United States, which makes it one of the most strategically valuable single warehouse locations in the country. An order shipping from Dallas can reach a meaningful portion of the U.S. population in two days by ground without any carrier upgrade. That’s built-in speed before you’ve done anything else.
Selery operates two fulfillment warehouses in the Dallas area, giving the Texas hub extra capacity for brands with high order volume or seasonal spikes. For brands headquartered in Texas, it’s also a genuine local partnership. Dallas brands can visit, tour, and work closely with a team that literally shares their backyard.
Learn more about Selery’s Dallas fulfillment center
Learn more about Selery’s Texas fulfillment services
Selery’s Texas hub also covers Houston-area brands. Houston is Texas’s largest city and one of the fastest-growing ecommerce markets in the country. Brands serving customers in Houston, Austin, and San Antonio benefit from the same Dallas infrastructure without needing a separate warehouse in each city.
Learn more about Selery’s Houston fulfillment services
Illinois: Chicago and the Midwest Core
Chicago sits at the intersection of nearly every major freight corridor in the United States. It’s where the rail lines converge, where the trucking lanes cross, and where carriers have built some of their most efficient regional hubs. For ecommerce brands, a Chicago fulfillment center means fast and affordable ground shipping to the entire Midwest and Great Lakes region, and strong connectivity to the East Coast.
For brands with a meaningful customer base in cities like Minneapolis, Detroit, Cleveland, Indianapolis, Columbus, or St. Louis, Chicago is one of the best single-warehouse positions in the country. Combined with the Dallas hub, a brand using both locations covers a huge portion of the U.S. population at ground-shipping speeds that feel like two-day to most customers.
Learn more about Selery’s Chicago fulfillment center
Utah: Salt Lake City and the Mountain West Bridge
Salt Lake City might surprise people as a fulfillment hub until you look at a map. It sits between the major West Coast metros and the mountain states, making it an efficient origin point for shipments heading to California, Nevada, Arizona, Oregon, Washington, Colorado, and the broader Mountain West. For brands that ship from Dallas or Chicago but have significant customer density on the West Coast, Salt Lake City closes the gap.
Adding Salt Lake City to a fulfillment strategy that already includes Dallas and Chicago gives a brand meaningful two-day ground coverage across the entire continental U.S. That’s the kind of positioning that used to require a much larger logistics operation.
Learn more about Selery’s Salt Lake City fulfillment center
California: Los Angeles and the West Coast
California is the largest consumer market in the United States. Los Angeles alone represents a massive concentration of ecommerce customers, and the broader Southern California region is a gateway to the entire Pacific Coast. For brands with significant West Coast customer volume, having inventory in Los Angeles is the difference between a one-day delivery and a five-day cross-country haul.
Selery’s California location also makes sense for brands sourcing products from Asian manufacturers who arrive by container through West Coast ports. Instead of shipping from port to a Dallas warehouse and then back west for California orders, inventory can be received and held in Los Angeles to serve that market directly before being distributed elsewhere.
Learn more about Selery’s California fulfillment center
Learn more about Selery’s Los Angeles fulfillment center
Florida: Orlando and the Southeast
Florida is one of the fastest-growing states in the U.S. by population, and the Southeast broadly is a region that has historically been underserved by single-hub fulfillment strategies. Brands shipping from Dallas or Charlotte to customers in Miami, Tampa, Jacksonville, Atlanta, or Nashville benefit significantly from having inventory closer to those markets.
Selery’s Orlando warehouse anchors the Southeast coverage, positioned to serve customers throughout Florida and across the Gulf Coast and mid-South. It’s also a natural complement to the Charlotte location for brands that want deep East Coast and Southeast coverage.
Learn more about Selery’s Orlando fulfillment center
North Carolina: Charlotte and the East Coast Corridor
Charlotte sits in one of the most logistically powerful positions on the East Coast. The I-85 and I-77 corridors run through it, connecting the Southeast to the Northeast. A fulfillment center in Charlotte can reach New York, Philadelphia, and Washington D.C. in one to two days by ground, while also covering the Carolinas, Virginia, Georgia, and Tennessee efficiently.
Selery’s North Carolina hub serves brands throughout the state and across the East Coast corridor. It includes climate-controlled storage for temperature-sensitive products, which matters for brands in beauty, food, wellness, and supplement categories. The facility supports DTC, subscription box, B2B wholesale, and retail prep fulfillment.
Selery serves brands throughout North Carolina from the Charlotte hub, including Raleigh, Durham, Greensboro, Winston-Salem, Cary, Fayetteville, and surrounding areas. You don’t need a fulfillment center in your specific city. You need one in the right position to serve your customers, and Charlotte covers the entire East Coast corridor efficiently.
Charlotte | North Carolina | Raleigh | Durham | Greensboro | Winston-Salem | Cary | Fayetteville
Selery’s International Fulfillment Network
Selling internationally used to mean navigating a maze of customs brokers, international freight contracts, and country-specific shipping rules that could sink a small brand before it ever found its footing overseas. The workaround most brands used, shipping individual parcels from the U.S. to international customers, is expensive, slow, and frustrating for customers who have to deal with import fees at the door.
The better model is pre-positioned inventory. Stock held in-country ships locally, which means local delivery speeds, local carrier rates, no surprise import duties for customers, and a customer experience that feels the same as buying from a domestic brand. That’s what Selery’s international network makes possible.
Canada: Toronto and Vancouver
Canada is the single most logical first international expansion for U.S. ecommerce brands. The cultures are similar, the time zones overlap, English is widely spoken, and there’s already a high likelihood that Canadian customers are finding and wanting to buy your products. The friction is usually fulfillment. Shipping from the U.S. to Canada means customs, duties, longer transit times, and higher costs that either get passed to the customer or absorbed into margins.
Selery operates fulfillment centers in both Toronto and Vancouver, covering eastern and western Canada. Canadian customers get local shipping speeds and rates. Toronto reaches the densely populated Ontario and Quebec markets. Vancouver covers British Columbia and the western provinces. Together they give your brand genuine Canadian market presence without the operational complexity of setting up your own Canadian logistics.
United Kingdom
The UK is one of the most ecommerce-mature markets in the world. British consumers shop online at rates that rival or exceed the U.S., and they have similarly high expectations for delivery speed and experience. Post-Brexit, shipping from the EU into the UK, or from the U.S. into the UK, comes with customs and VAT complications that can create real friction for customers.
Selery’s UK fulfillment center solves this cleanly. Inventory held in the UK ships domestically, with domestic speeds, domestic carrier rates, and no surprise customs charges for customers at delivery. For brands that have discovered a meaningful UK audience or want to build one, in-country inventory is the move that makes it feel like a real local offering.
Netherlands
The Netherlands is the logistics gateway to continental Europe. Amsterdam’s Schiphol airport is one of the busiest cargo hubs in the world, and the Dutch port infrastructure, combined with the country’s central location within the EU, makes it an ideal staging point for brands serving customers across Germany, France, Belgium, Scandinavia, and beyond.
For brands eyeing European expansion, the Netherlands is typically the right first foothold. A warehouse there gives you in-EU inventory for EU customers, which means no UK-to-EU shipping complications, access to the full EU single market, and a foundation for growing European distribution without having to set up separate operations in each country.
Australia: Coming Soon
Selery is actively expanding into Australia as the next international market. The Asia-Pacific region represents significant growth opportunity for English-language ecommerce brands, and Australia in particular has one of the highest ecommerce adoption rates in the region.
Stay tuned for updates on the Australia location
Building Your Fulfillment Strategy Across the Network
You don’t need to use every Selery location on day one. Most brands start with one or two warehouses that cover their biggest customer concentrations, then expand into additional nodes as their volume and geographic reach grow. The Dallas hub is often the starting point for brands that sell nationally, because its central location gives immediate coast-to-coast coverage at reasonable transit times. Adding Chicago or Salt Lake City closes the gaps for specific regions. Charlotte anchors the East Coast. Los Angeles handles the Pacific.
Think of it like a cell phone tower network. One tower covers a radius. More towers fill in the dead zones. The goal is coverage across the places your customers actually are, with inventory close enough to deliver in the time window they expect.
Selery handles the coordination across all of it. Inventory routing, carrier selection, real-time tracking, and returns processing are managed from one platform, whether you’re running one warehouse or six. Your team has one point of contact. One dashboard. One partner.